Phildsc.com – Make Google work for you

Local SEO and PPC consultant based in the Manchester area.

Bringing simplicity, transparency and results which matter to local businesses who want to improve their search engine optimisation (SEO) and pay per click (PPC) advertising.

Welcome to Phildsc.com

Helping local businesses do more in a digital world.

You want more revenue, you want your business to make more money. It’s not a bad thing to want to grow your business and make it more successful. To tell you the truth, we want these things for this business too.

Our consulting service is simple. We offer our knowledge, methods and experience to help your business grow in the areas which we feel we can provide the most value, which is, local SEO, PPC, digital analytics and marketing automation.

Don’t know what half of these things are? You’re not alone, and we wouldn’t expect you to know. You’re a busy business owner who needs to focus on doing the things which bring your business the most value. It’s down to us to explain to you why you should care about these services and how optimising them correctly can let you completely destroy your competition and skyrocket your revenue.

The funny thing is, the buzz words surrounding digital marketing are overcomplicating simple strategies which 1) don’t need to break the bank (because who wants that) and 2) work so well and make so much sense that you’ll be wondering why you didn’t sign up sooner.

What they say

Some kind words from my clients.

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Ibrahim Chermin Manchester Barbers

I started using Phil after a referral from a business colleague. Phil has help Manchester Barbers remain at the top of Google by looking after our Google My Business accounts as well as helping us launch and optimise a new website. All his technical mumbo-jumbo can get confusing, but if you ask him he will break everything down for you.

Jamie Alaise Flesh Tattoo

Flesh Tattoo has been working with Phil for over 2 years now. He’s helped us with new website launches as well as our social media advertising, local search engine optimisation and Google ads. We literally use him for everything digital! Flesh has gone from strength to strength each year, and Phil has helped us with this growth.

Matt Taylor Tattoo Removal Manchester

We’re a small tattoo removal business based in the heart of Manchester city centre. We’ve been working closely with Phildsc.com to help get more bookings. As a small business, we only have a very limited budget to work with, however Phil has managed to help us double our number of booked appointments in a very small space of time.

What you can expect

From using Phildsc.com.

Three things: 1) Transparency, 2) a company which is genuinely interested in helping you and your business and 3) results. At the end of the day, we want results, you want results, we all want results. Results mean you’re happy, and if you’re happy, we’re happy.

Google My Business optimisation

Let’s make Google My Business work for you.

Everyone knows the importance of Google and how it plays a major role in influencing a customer’s buying decision and whether or not they can even find your business. One of the simplest things you can do for your business is making sure your local Google My Business profile is consistently optimised and improved.

There are a wide array of tips and tricks to help make your Google My Business profile a revenue-generating machine; all you need is an engineer (that’s us) to make sure it’s well oiled and running as well as possible.

Local SEO service

Ditch the jargon and get results which matter to you.

Not all websites are built equally. A website may look good when you look at it but when you look under the hood it’s a steaming pile of garbage. Unfortunately, Google (and other search engines) take more notice of the technical finesse of your website rather than whether it looks pretty. What we’re trying to say here is that if you don’t have an SEO strategy in place which includes 1) having a website which runs well, 2) has regular content being uploaded and 3) has plenty of other websites linking back to your website, then you’re not going to get a slice of the Google traffic pie.

No piece of the Google pie, means no organic visitors, leads and revenue.

Local SEO is a complex topic and that’s why people have made careers helping businesses optimise their websites to make them generate visits, leads and revenue organically.

Our Local SEO service utilises the tactics which we’ve learnt works through past experiences and then applies them to your business.

PPC and online advertising

Making sure you get the most out of every advertising £££ spent.

Pay-Per-Click (PPC) advertising is the ‘pay-to-win’ approach to getting your business awareness, engagement, website visits and, more importantly, customers. You pay money to Google, Facebook, Instagram and YouTube (to name but a few) for your advertising messages to be put in front of the people you want to see them. A lot of businesses opt for PPC because they know it can quickly bring in customers.

PPC is both fantastic and scary at the same time. Fantastic because it can be immensely profitable to your business, and scary because you’re instantly spending money which can go down the digital sink very quickly.

Whether you’ve got a large or small budget for PPC, a savvy expert can make it work without wasting all your money.

Frequently asked questions

Feel free to get in touch if you’re interested in working with us.

How long have you been working with local businesses?

Phil, the owner of Phildsc.com, has been working with both small to medium-sized businesses since 2011. The majority of this experience has been gained through agency-based work and the rest through in-house digital marketing positions.

Phildsc.com was set up to give him more independence and offer a service which can bypass a lot of the politics and underhand tactics you get when using large marketing agencies.

Phil has been lucky enough to work in a number of different business sectors. Why is it an advantage? It has taught him to become more adaptable and how to apply the lessons learnt from one section across others.

The sectors he’s worked in include:

Automotive
Claims management
Financial services
Ecommerce
Online health and fitness
Sports events (combat sports in particular)
Local businesses including:
Restaurants
Hair and beauty
Gyms and personal training
Independent garages
Bodyshops
Bespoke clothing
Coworking offices
Tattoo studios

We have extensive experience using a number of different advertising platforms. The main three platforms of choice are Google (inc YouTube), Facebook and Bing. However, we also run a number of successful native advertising campaigns using Taboola, Outbrain and NativeAds.

This is a hard question to answer and will completely depend on your current business health.

We never promise results or guarantees because it is so hard to predict. What works for one business may not work for another.

What we do guarantee is complete transparency and a willingness to work alongside you and your business to make our relationship profitable for both parties.

Of course. Feel free to fill out the contact form, and Phil will get back to you as soon as possible. We can sit down, have a coffee, discuss you’re business needs.

Most contracts are on a rolling monthly retainer which needs to be paid every 30 days for work to continue. A recurring invoice will be sent 7 days before the payment is due.

One month’s payment is required upon agreement before work begins.

From the blog

Thoughts, feelings and ramblings on all things digital marketing.